Audience Engagement Research - Kingsman

Kingsman and Masks share a similar target audience in the categories of age, gender, and personal interests. Both films are about terrorism and focus on a man in his late teen's early twenties trying to stop it, but the difference is that Kingsman is a parody of a spy movie whereas Masks is a real psychological thriller. The target age is 15-25. The target gender is male. The target personal interests are based around stopping terrorist plots. The main difference between in target audience would be education level as Masks focuses on trying to crack the terrorist plans before they happen, whereas the Kingsman is a rip on the classic spy movie. Our film is supposed to be smarter than Kingsman, but still focus on similar themes.
Kingsman focuses its advertising on the main character of Eggsy more than its plot. This is something that our group wants to focus on as other films that spoil the plot within its advertising is normally ridiculed especially if there is a plot twist. The trailer does set up Valentine as the antagonist, but it doesn't explain his plan or motive. All the audience knows about Valentine's plans is that he intends to kill a bunch of people. A decent amount of the advertising shows off the start-studded cast of Samuel L. Jackson, Colin Firth, and Mark Strong plus a newer actor in Taron Egerton as the lead role. Another marketing tactic was to advertise the clothing used in the movie as the Kingsman is supposed to be in suits (example below). The Kingsman uses print, TV, billboards, and a heavy amount of digital advertising. The Kingsman had its own website that would promote their social media, trailers and inside information about the movie and subsequent series.
The main idea that I would use from the research I have done on Kingsman would create a very heavy digital marketing campaign. Social media is a huge platform that my target audience uses daily so by focusing on advertising on apps like Instagram and Twitter I would be able to reach my target audience very easily.