Avenger's End Game has a surprisingly similar target audience as our films are geared towards 15-30 year old men. The distribution methods followed a very orthodox path that involved the films theater life to be extended to continue sales. This was down to beat Avatar as the highest grossing film of all time. The original theatrical release was April 26th and followed the world premiere at the Los Angeles Convention Center. The film grossed $1.2 billion worldwide opening weekend. The film was ultimately short of the record. The original release of the film made roughly $2.76 billion in the global box office and was short $27 million from Avatar's record. Disney then rereleased the film with a deleted scene, a tribute to Stan Lee, and an additional trailer for Spiderman: Far From Home on June 28th. This edition of the film allowed for the film to surpass Avatar by about $20 million.
The digital distribution of End Game started on July 30th as Walt Disney Studios Home Entertainment sold the rights to buy and download the film from services like Google Play Movies, YouTube, Amazon Prime Video, and Vudu for $2.99. The film had a late introduction to the streaming services as Disney was waiting to release it on Disney+ on November 12th. Disney+ also boasts all of the exclusive featurettes, director/actor commentaries, deleted scenes, and blooper reels.
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