Distribution Plan

Masks would follow a traditional distribution within theaters. Masks would aim for an October release to emphasize the horror elements of the film. The film would stay within the theaters for four weeks. This would allow the audience a month to see the film during a time with a high appeal towards horror films and movies due to the Halloween spirit.

Masks would follow a lot of the traditions of a horror film's distribution plan. The film's home release on DVD/Blu-Ray would be 90 days after the theatrical release. The film would release on streaming services around the same time. One action we would take it to advertise the film during the Halloween season on streaming platforms. Streaming platforms normally pay upfront for films. Netflix's budget for buying movie licenses is expected to increase to about $17 billion, and each film they pay for in recent history has been bought for no less than $100,000. Another idea that would help the film produce profits would be to sell the licensing rights to a company such as Showtime or HBO. These companies would handle the distribution of the film by letting the audience subscribe to their service through other applications. These companies pay a lease upfront for the rights, but the prices are varied based on the title. These add-ons are normally for sale for $10-$15 a month.