Marketing Plan

We plan on focusing on two aspects of our film for the marketing campaign, mystery and gas masks. By focusing on these elements it allows for the plot of the film and the twists it contains to remain hidden, while also introducing the antagonists (the terrorists). We have created a rough draft of one of the posters that we would like to use.

The simplistic element would add to the mystery that is being presented to the audience. The goal is to get them asking questions about the masks like, "why are they wearing gas masks?", "What is their goal?", etc. By creating those questions in the audience's head, it would draw them to see the film when released.
The other major form of marketing that our team would be able to utilize would be creating an ad campaign on Instagram and Snapchat. Instagram has a range for the cent per click (CPC) ranging from 20 cents to $2, which means that every time someone clicks on the ad on the platform we would be charged. For Instagram our ad would be based around the idea the terrorists slowly appearing out of a smokey and black background. Snapchat has a more straight forward cost as its starting costs are $3000/month and about $450,000/day (Sunday-Thursday) for their signature Snapchat Sponsored Lenses. My idea for the Snapchat marketing would be a 5-second ad that plays during and in between stories and to buy a Snapchat Lens that would let the user wear a gas mask.
The final form of marketing that we would utilize would be TV. We would obtain a commercial slot on a network. This would be similar to a trailer released for the film that would fit within a 15-30 slot.